Anthony Pearce, owner of Moat Farm, said: "As a British farmer it's comforting to see some positives emerge from the first half of the year with people looking to support local businesses more and seeking to have a greater understanding of where their food comes from . We have grown wheat to meet Weetabix's high standards for 10 years and are proud to be one of the farms that fall within the 50-mile radius of their factory."